Dealing Successfully with the Press in Maritime Emergencies
Management of Risks and Emergencies
This module provides an introduction to the goal-oriented dealings with the press during maritime emergencies.
Self-confidence in communicating with representatives of the media will be acquired through the use of role plays. Methods will be shown how to train one's own behaviour in order to show confidence. The module is conducted in cooperation with
Kortmann and Schäfer Training, experts in crisis management.
Course objective
Proficiency in crisis management.
Emphasis
- Definition and functions of public relations (PR)
- Fundamental managerial goals (to become known, positive image, trust, motivation, etc.)
- Press releases/self-management
- Overview of the forms of communicating with the press (the four PR models)
- The PR planning process (1. situation analysis, 2. concept development, 3. implementation of the concept, 4. evaluation of results)
- Mental training - performance in a nutshell
- Crisis PR: handling a crisis adequately
- Contents of press releases
- The interview - preparation is everything
| Certificate: |
GL Academy Certificate |
| Methods: |
Presentation, case studies, group work, role plays, practical training |
| Target groups: |
Shipping Companies: Vice presidents, technical directors (CTO), managing directors (CEO), superintendents, fleet managers, chief operating officers (COO), CSO, designated persons, nautical officers, engineers, SSO |
| Requirements: |
Basic knowledge of contingency planning in shipping |
| Duration: |
2 days |
| Category: |
Advanced |
| Further recommendations: |
Emergency Preparedness and Crisis Management |
All our seminars are available as inhouse seminars. We are at your disposal for any further questions you may have or information you may need.
